Marcia Noyes

Mobile Health: Missing the Wave or Ahead of the Curve?

Western PA Hospital News | November 1st, 2010 | Visit the original article online

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Attracting patients with an excellent payer mix, while increasing patient volume, remains the golden nugget for which healthcare marketers search. Just a few years before smartphones hit our palms, marketers spent sizeable marketing budgets buying print ads, billboards, broadcast prime-time slots and radio spots, in hopes that widely-spread messages would stick when consumers later needed healthcare.